Liad Rubin is one of the founders of Mashpan and an International MBA graduate. He has six years of marketing experience including working for Israeli tech start-ups. Liad is making things happen @mashpan.

The early days – first team meeting. Zubin Chagpar, Liad Rubin, Geoff Gibson.

More than 8 months ago we, three MBA students, came up with an idea to help people find and better organize their documents, links and messages that are scattered over different services including Facebook, Dropbox and Gmail.

We took our idea to Venture Lab, IE’s accelerator program, which aims to develop ideas from IE alumni and students. The labs ten sessions touched different aspects of growing a business. During the lab we transformed the idea to a solid business proposal through endless feedback from other teams and with the support of IE’s professors and mentors.

In addition to being enthusiastic about our idea, what pushed us forward was the competitive structure of Venture Lab. It began with just being accepted into the program, continued with getting into the semi-finals by presenting an improved business proposal and ended with pitching our idea at Venture Days, competing against finalists focused on online endeavors. This structure forced us to develop fast, improve our business model and show something tangible, a prototype.

Best startup award

We spent many late nights of coding and endless pitch rehearsals, to eventually be selected as the best online venture by a jury of highly recognized entrepreneurs and investors.

Looking back, it was an amazing experience and the venture lab served as a great platform to test the potential of our idea and take it to the next level.

Now the fun begins anew…

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