A Game of Poker

By FELIX VALDIVIESO Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater…

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Key Dates IMBA Sept 2016

Please take out your agendas, personal planners and calendars to update the key dates for the International MBA Program that starts in September 2016:  Intensive Spanish course : August 8th to August 31st Opening Ceremony: 1st September LAUNCH: 2nd – 9th September Term 1 & Term 2: 12th Sept  – 24th February Labs: 6th March – 7th April Electives :…

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Mobile Challenge Africa

Author: Simon Gifford Co-founder Mashauri Limited; Adjunct Professor IE Business School; Director: Genesis Management Consulting.  What do reducing infant mortality rates, supporting bursary providers in administering their grants and providing payment mechanisms for small businesses in East Africa have in common? In this case,  they are all winners of the Mobile Challenge Africa competition held…

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MOBILE CHALLENGE AFRICA

    MOBILE CHALLENGE AFRICA 2015/2016 Mobile Challenge Africa is part of the largest mobile competition in the world, the Global Mobile Competition. A program endorsed and hosted by the Mobile World Capital annually, bringing young people from all around the world to compete on global platform. For 2015, MCA is being official hosted by…

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