David Cohn, USA, International MBA student, Class of November 2009
Why IE Business School? The combination of diversity, a 13 month program and the strength of the entrepreneurship program attracted me.
Entrepreneurial Management 1 and 2 helped me to first understand what a life of entrepreneurship entailed – the risks, pitfalls, and potential rewards – and then how to go from idea generation to executive summary all the way through the actual writing of the business plan. After such a thorough process, I had a very good feel for how realistic it would be to actually launch that business.
My professor kept me engaged throughout the course; getting to practice my “pitch” and then analyze it using both video and qualitative feedback was particularly rewarding.