For the last 30 years EFMD has been organizing Case Writing Competitions with the aim to improve management education by developing new teaching materials and learning methodologies. This year IE Business School won the “Euro – Mediterranean Managerial Practices and Issues” category for the case “Novartis, Commercial Strategy for Success” written by professors Claire Bastien and Teresa Serra.
According to EFMD this year’s competition was a great success breaking the record in the number of submissions received. Education institutions across the globe can use these cases for teaching purposes, at IE Business School we take a practical approach to teaching focusing on the case methodology.
To learn more about the EFMD Case Competition click here.