Renowned IE Business School professor and Dean of the IMBA program, David Bach, recently gave an interview in Sofia where he outlined the increasing importance of the “non-market environment” in business.  He later hosted a Master Class session on “Creating Competitive Advantage Beyond the Market”.

Professor Bach often highlights the point where business and politics meet in his work and states that “politics has always been important for business, but owing to globalization and new demands on companies, executives must more than ever engage in skilful political management.” His work is representative of IE Business School’s dedication to innovation in management thinking and earned him the accolade of being voted one of the top professors by Poets and Quants earlier this year.

Please click here to watch the interview in full.