Pino Bethencourt

IE Business School professor and economic and political advisor, Pino Bethencourt, has come out in support of women who aspire to reach the top of the corporate ladder, saying that outdated “fairytale archetypes” should now be replaced with a “new paradigm”.

In a blog post on, Bethencourt outlines how women should strive towards a new ideal as part of this paradigm shift. This ideal consists of a type of “CEO-rella tales of exciting business adventures, the inexplicable satisfaction of impacting many people’s lives for the better, and society’s grateful recognition.”

Please click here to read the article in full or click on the video link below to watch an interview with her and

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