Pushing the Boundaries of the Traditional MBA Classroom
As part of one of the IMBA Challenge Weeks, #ieIMBA students helped IKEA review its customer relations strategy by addressing the following challenge: “What should IKEA change internally in order to become a more customer-focused company without changing the core IKEA concept?”
Watch this video to get a glimpse of what happened during this exciting week:
Watch this video to get a glimpse of what happened during this exciting week: