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Daily Archives: July 15, 2014

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Pushing the Boundaries of the Traditional MBA Classroom

By IMBA TeamGeneral News
As part of one of the IMBA Challenge Weeks, #ieIMBA students helped IKEA review its customer relations strategy by addressing the following challenge: “What should IKEA change internally in order to become a more customer-focused company without changing the core IKEA concept?”
Watch this video to get a glimpse of what happened during this exciting week:
July 15, 2014
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