A Game of Poker

By FELIX VALDIVIESO Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater…

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Key Dates IMBA Sept 2016

Please take out your agendas, personal planners and calendars to update the key dates for the International MBA Program that starts in September 2016:  Intensive Spanish course : August 8th to August 31st Opening Ceremony: 1st September LAUNCH: 2nd – 9th September Term 1 & Term 2: 12th Sept  – 24th February Labs: 6th March – 7th April Electives :…

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MEET AREA 31 STARTUPS: HACKITY APP 

“Improve your neighborhood. Transform your city. Creates, supports and involve in the solutions. Make your neighborhood a better place to live.” -Hackity App-  Hackity App is a platform that aims to improve your city and make your neighborhood a better place to live. The app allows users to make proposals for improvements in their city…

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Mobile Challenge Africa

Author: Simon Gifford Co-founder Mashauri Limited; Adjunct Professor IE Business School; Director: Genesis Management Consulting.  What do reducing infant mortality rates, supporting bursary providers in administering their grants and providing payment mechanisms for small businesses in East Africa have in common? In this case,  they are all winners of the Mobile Challenge Africa competition held…

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