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Daily Archives: February 16, 2016

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This IE Business School MBA Is Helping Build LEGO’s Strategy!

By IMBA TeamGeneral News

 Written by Marco De Novellis With the dawn of the digital era, the traditional LEGO model faces its greatest ever challenge. Yet MBA grad Freek Duppen, senior manager, operating model development, at LEGO Group in London, thinks that the toy manufacturing giant is more than ready to adapt. According to Common Sense Media, 90% of US…

February 16, 2016
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