IMBA launches its 2017 Business Impact Lab with collaborating partner Telefónica

The IE Business School International MBA Team launched its Business Impact Lab on Monday, 6 March 2017 at the Auditorio Rafael del Pino.


“Business Impact Labs give our students a choice to customise their IMBA,” notes Erik H. Schlie, Associate Dean of IE Business School. “This choice is directly linked to the personal career objective of each student.”


What are the skills that should be taught in a traditional MBA? The IE Business Impact Lab contains uniquely packaged content which offers hands-on experience that complements what students are learning in the classroom.


This consists of five knowledge streams with 15 innovative modules that run in conjunction with a corporate challenge. The Lab brings the case method to life by engaging with an actual challenge with a company, allowing students to apply what they’ve learned in the classroom to a real-life opportunity presented by a Corporate Partner.


This year, the IMBA Program is thrilled to collaborate with Telefónica on a challenge that focuses on The Circular Economy. A circular economy is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times.


The challenge to be tackled is: ‘How can Telefonica’s surplus of underused or obsolete assets be used to positively impact socio-environmental issues, in the spirit of the circular economy?

Pick a social or an environmental problem and explore which asset(s) might begin to address it, culminating in an idea for innovation’


Over the five week Lab period, students will focus on developing creative solutions using different methodologies, that have been developed to identify unique opportunities and apply innovative ideas around the Telefónica topic.


At the cornerstone of the Corporate Challenge there are several Design Thinking workshops as well as mentoring sessions with professional consultants. Additionally a team from different areas in Telefónica will provide a process for developing, testing and implementing innovative business solutions to the Corporate Challenge.


For the launch on Monday, Associate Dean Schlie and Lyhe Rotem-Ganani, Associate Director for the International MBA were on hand to welcome several phenomenal guest speakers, including Qui Kai Sheng, Resources and Energy Independence Leader, Sustainability at IKEA; Geert Paemen, Head of Sustainability & Intangibles Management at Telefónica, David del Val, Director of Product Innovation at Telefónica I+D and Luis Eduardo Dejo, User Experience Lead at Telefónica I+D.