IE’s business cases in EXPANSIÓN

Spanish newspaper Expansión will publish IE Business School’s best business cases every Tuesday for the next 10 weeks. These cases have been developed by IE Professors and include practical analysis tools. The first case in the series was published last Tuesday 3rd May. The case examines IBERIA and was created by Dr. Rosario Silva, Professor…


The Relevance of the Non-Market

Today’s business environment is seeing increasingly more companies incorporate  non-market issues into their business strategies. Why has the non-market suddenly become so important? Dr. David Bach, Associate Dean of MBA programs and Professor of Strategy and Economic Environment answers this question.

Do you agree? How relevant do you think the Non-Market is?