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Professor José Esteves recently wrote an article in the Economic Times about the gamification technique, which can be used to increase employee engagement. A study carried out here at IE analyzed companies that use this motivational approach and revealed that it has the ability to influence and change employee behavior. Read more about gamification in…
DetailsSpanish newspaper Expansión will publish IE Business School’s best business cases every Tuesday for the next 10 weeks. These cases have been developed by IE Professors and include practical analysis tools. The first case in the series was published last Tuesday 3rd May. The case examines IBERIA and was created by Dr. Rosario Silva, Professor…
DetailsAccording to Poets & Quants IE Business School professors Monika Hamori and David Bach are among the World’s best business professors under the age of 40. David Bach, the Dean of Programs at IE Business School, is an expert in Political Science and teaches courses such as Business, Government and Society; Corporate Social Responsibility, Nonmarket…
DetailsToday’s business environment is seeing increasingly more companies incorporate non-market issues into their business strategies. Why has the non-market suddenly become so important? Dr. David Bach, Associate Dean of MBA programs and Professor of Strategy and Economic Environment answers this question.
Do you agree? How relevant do you think the Non-Market is?
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